All businesses can benefit from more sales.
Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank.
If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you.
Produce more video content.
Regardless of your industry, videos can do wonders for your company.
Don’t believe me?
Well, more than half of marketing experts across the globe say that videos yield the highest ROI compared to other types of content.
Furthermore, 43% of consumers want marketers to produce more video content.
You need to give the people what they want.
I’ve seen too many businesses avoid video marketing tactics because they don’t know where to start.
They are afraid of doing something wrong. I’ve even heard some business owners say they don’t use
video content because they don’t have the right equipment.
Here’s something else to consider.
Think about the other marketing tactics you’re currently using.
It’s unlikely two or more people will sit side by side and read your email newsletter together.
However, if you send a video, it’s more likely people will watch it together. Plus, look at all the device options people use to consume video content.
Videos can help you:
- increase your website traffic
- enhance interactions with your customers
- grow your email list
- get more followers on social media
- expose your brand to a wider audience
- promote new products or services
All these benefits lead to more sales.
Even if you’re not currently using videos, I’ll assume you have active social media profiles.
Use them to their full potential.
You should be posting on social media every day.
This will keep your brand fresh in the minds of your followers.
The reason why so many companies don’t always post on social media is because they don’t know what to share.
Well, if you’re adding new videos to your YouTube channel, social media is the perfect platform to share your new content.
Take a look at how videos have been trending on Facebook for the last few years:
We saw a 6% jump in video posts by businesses from 2016 to 2017 and that number is continuing to rise each year after year.
Nobody wants to read long paragraphs on a website. Replace all of it with a video message. Gain the viewer’s attention with a video. It’s much more effective than trying to explain how your products work in long and messy paragraphs. I love it when businesses use Facebook live as a promotional method.
It’s one of the best ways you can engage with your Facebook followers in real time.
Don’t want to just go live randomly for no rhyme or reason.
Instead, you should schedule your live streams to run at a set time every week.
That way, you can continue building a regular audience.
Just like your website, Facebook live is a great chance for you to promote your products or do a demonstration.
Facebook & YouTube are the most popular live video streaming platforms:
User interaction via chat is a fan favorite on both live streaming platforms.
Viewers have a chance to comment on your live stream. This interaction will help you build a stronger bond with your customers. The acknowledgement will show them how much you care.
The longer you’re live, the greater the chance you’ll have of getting more people to watch.
Long live videos mean you need to come prepared. Don’t just wing it.
Let Dforce Video help you prepare your live broadcasts through planning and pre-production.
You can even post pictures and videos to an Instagram story. Instagram stories expire after 24 hours. It’s a great way to increase brand exposure. Instagram also has a live video feature that’s incorporated into their stories. You don’t need to approach this the same way you do Facebook live videos.
Instead, use your live Instagram stream when you’re somewhere cool. You can give your followers a tour around your production facility or introduce them to your staff.
Now they have access to something that would normally be kept behind closed doors.
Embed YouTube videos into your email marketing campaigns.
Conclusion
Those of you looking for an easy and inexpensive way to get more sales for your business need to start creating more video content with Dforce Video.
In addition to creating pre-recorded videos, let's take advantage of live video streams.
It’s a better way to engage with your viewers since you can respond to their comments in real time.
Another way to produce more video content is by getting other people to do it for you.
No matter what kind of videos you want to make, we can help.
The increased brand exposure combined with an easy way for you to explain your products and services will ultimately boost your sales.
